Sustainable Businesses
Andrea has highlighted small businesses that are committed to a sustainable economy. They strive to reduce carbon emissions and lessen waste through their daily practices that align with clean living.
Bow to the Bee
Bow to the Bee is a sustainable jewelry company that strives to conserve bee populations. To create brand awareness, Andrea launched a three-week digital marketing campaign that focused on sustainability copywriting and ad placement. Andrea created social media ads that targeted outdoor communities such as Bend, Oregon, Boulder, Colorado, and San Francisco, California. The ads converted and successfuly reached people interested in the environmental cause.
From a brand awareness standpoint, the first week of the campagin focused on educating the public about bee conservation and why the pollinators are dying at rapid rates. To illustrate how this is a problem on a greater scale, Andrea touched on how bees pollinate our world’s produce, making them fundamental to food systems and food security. The second week focused on the founder’s personal story - her passion for bees and gardening, and how she came up with the business idea during the pandemic lockdowns. And finally, the third week honed in on the company’s sustainability practices by crafting the jewelry with recycled gold.
The content did enormously well and multiplied engagement on the page. It successfully reached bee conservation groups, non-profits, and interested gift shops that sell climate-conscious products that hold meaning.
Copywriting
Click on images for full social media posts
Copywriting Sample One
Bow to the Bee strives to spread awareness about the importance of sustaining bee populations, which play a vital role in the overall health of the ecosystem and ensure healthy food systems thrive.
The founder Tiff Willson is drawn to the sacred Goddess energy bees hold, and hopes women feel empowered and connected to nature when wearing the jewelry, while also knowing they’re part of an authentic community with a meaningful purpose to protect bee populations.
Bow to the Bee’s thoughtfully crafted fine jewelry symbolizes the call to action to save the bees, and is a reminder of what we can all do collectively to protect them for generations to come by sustaining the biodiversity of the land and mindfully watching after bee habitat. Proceeds are given to Savory Institute, which focuses on regenerative agriculture - this type of farming focuses on the restoration of soil biodiversity and the enhancement of food nutrition.
Copywriting Sample Two:
Witnessing how climate change has disrupted bee populations, Bow to the Bee strives to passionately educate the community about what climate action steps can be taken to save the bees.
Bees are responsible for pollinating the majority of flowering plants and some crops - in order to live in a food secure world with responsibly grown vegetables and fruits, it’s imperative to protect the bees.
Here are ways you can help at home:
Plant bee-friendly gardens with native wildflowers, flowering herbs, and flowering fruits and vegetables
Grow flowers rich in pollen and nectar
Create habitat and nesting sites for pollinators
Go chemical free and eliminate pesticide and herbicide use
Support local farmers and beekeepers
Copywriting Sample Three:
Bow to the Bee believes in the ideology of conscious consumerism and to responsibly bring products into the world that reduce harm to the planet and educate communities about how bee populations are rapidly declining due to the climate crisis.
The founder Tiff Willson has a strong focus on launching sustainable businesses, and has brought that knowledge and passion into the creation of Bow to the Bee.
Bow to the Bee's jewelry is made with recycled gold, and is handmade in the United States, to reduce the carbon footprint caused by shipping goods overseas.
The thoughtfully crafted necklaces and rings are intended to last a lifetime, and tell a story about one’s care and admiration for nature.
Bow to the Bee hopes the jewelry finds individuals who are looking for timeless pieces that are responsibly made and have a beautiful call to action to protect the bees.
